A digital platform that showcases the secrets and savoir-faire of Bodegas Vega Sicilia, the most famous Spanish winery.

What was the challenge?

Create a new artistic direction while respecting the image of the brand as well as the Luxury’s codes. Present the history and know-how of the house in an immersive and dynamic way. Highlight Vega Sicilia’s wines which are recognized worldwide as some of the finest and most valued red wines on the market.

What was my role in this project?

I was in charge of designing the entire digital platform from scratch. We wanted to reflect each of the terroirs and particularities of the group’s different vineyards by developing story telling and animations.